Focus
- Deal desk and pricing governance
- Revenue operations and Salesforce CPQ
- Customer data operations and prospecting
- Lead generation, scoring and routing
- Program design and process improvement
- Market launch and country management
- Leading globally distributed teams
- Public speaking and media
Selected outcomes
2× revenue in year one
Grew a national market from $4.5M to about $10M in my first year as Country Manager.
$50M+ market
Led local marketing and operations for a national market of more than $50M.
15× cost savings, 860% ROI
From a client prospecting process I designed inside a customer data operations program.
Six-figure budget
Managed for a global lead generation team.
68 international contracts
Delivered as an independent project management and recruitment consultant.
100+ events, 30+ media interviews
As a company spokesperson and brand ambassador.
Experience
Aug 2025 – Present
Deal Desk Analyst
Lifted, an Upwork company
Deal desk for enterprise sales: pricing governance in Salesforce CPQ, margin review on renewals, contract support, and coordination across Sales, Finance and Legal.
Jan 2025 – Aug 2025
Deal Desk Analyst
Upwork
Supported the enterprise deal lifecycle through CPQ governance, approval workflows and contract validation, keeping deals compliant with pricing policy and moving on time.
2023 – 2024
Manager, Lead Generation
Upwork
Led a global lead generation team, and worked with cross-functional teams to improve lead scoring, qualification and routing.
2016 – 2022
Program Manager, Customer Data Operations
Upwork
Conceived and led a customer data operations program for Sales and Marketing, built the globally distributed unit that ran it, and engineered its client prospecting process.
Dec 2012 – Dec 2015
Country Manager, Bangladesh
Upwork
Launched and ran Elance, Elance-oDesk and then Upwork in Bangladesh, with responsibility for local marketing and operations, and served as the company’s spokesperson in the market.
2011 – 2012
Project Management Consultant
Freelance
Project management and recruitment work for international clients.
Apr 2008 – Jun 2011
Customer Service Manager
Grameenphone
Worked in Grameenphone’s contact center, responsible for service quality standards and availability targets.
Oct 2007 – Mar 2008
Assistant Manager, Sales
KONE Lifts & Escalators Bangladesh
Business development, account management and field market research for the authorized KONE agent in Bangladesh.
Education
Executive MBA, Marketing
North South University, 2019 – 2020
BBA, Human Resource Management and Marketing
North South University
Google Project Management Certificate
Languages
English and Bengali
Native or bilingual
Hindi
Full professional
Elsewhere
The complete record is on LinkedIn.